Posture

Spending long working days behind the computer often causes posture-related problems. Designer Jeffrey Heiligers worked closely together with physiotherapists on a system that prevents back, neck and shoulder pain. “The pain is caused by over-relaxing the upper back muscles and hunching,” says Jeffrey. ‘Posture’ offers a solution in the clothes that you wear: by repositioning the seams in such a way that they start to feel uncomfortable when slouching, you are stimulated to sit up straight. This tailor-made remedy corrects the poor postures of the digital generation, not by fixating the muscles, but by training them. The more it is used, the less it is needed.

Jeffrey Heiligers

2015

Posture