Spending long working days behind the computer often causes posture-related problems. Designer Jeffrey Heiligers worked closely together with physiotherapists on a system that prevents back, neck and shoulder pain. “The pain is caused by over-relaxing the upper back muscles and hunching,” says Jeffrey. ‘Posture’ offers a solution in the clothes that you wear: by repositioning the seams in such a way that they start to feel uncomfortable when slouching, you are stimulated to sit up straight. This tailor-made remedy corrects the poor postures of the digital generation, not by fixating the muscles, but by training them. The more it is used, the less it is needed.