The Unofficial Archive

Snaggin.net
by Olivier van Gaalen, Georg Gross and Niklas Worisch

Can you fake it until you make it? Intrigued by this idea, Olivier van Gaalen, Georg Gross and Niklas Worisch invented ‘Snaggin’ – a ficticious sport based on children’s catch ball toys. As self-professed pros, they started living the lifestyle and uploading the evidence online. The idea caught on, reaching a wide audience through social media. Maximising on this interest, the designers proceeded to build a brand around it, complete with sportswear. Soon the lines between fiction and reality began to fade, both for them and their ever-growing group of followers.

Olivier van Gaalen, Georg Gross and Niklas Worisch

www.snaggin.net



Snaggin.net